Crédito: fuente
This is the latest that Amazon has ever held Prime Day, and the first time it takes place in the fourth quarter, which also includes two other industrywide holiday deals events after it, including Black Friday and Cyber Monday.
«We think Prime Day this year will be the bigger than it has ever been,» said Jamil Ghani, vice president of Amazon Prime. «It certainly has been an unprecedented year and we have been preparing for what follows all year. We think Oct. 13 and 14 is the right time to kick off a successful and safe holiday season.»
The sales event has boosted Amazon’s sales. But, more importantly, Amazon uses the savings event to spotlight its own products and hook new members on its subscription program that more than 100 million people around the world count as an indispensable part of their shopping lives. The vast majority of the company’s offerings on Prime Day are exclusive to Prime members — the $120-a-year subscription that offers customers music, movies, TV shows and free shipping.
