What is it about retail stores that make loyal customers? Is it their loyalty programs? Is it the position of the stores? The branding? You’ve certainly seen a bunch of these stores in and around your city. Each of them has their own personality, their own ambiance. Find out how brands like Westside, Zudio, Star Bazaar, and Landmark plan and market their stores, how they build their brand perception, and more, in today’s InsideIIM Career Podcast.
A Finance Graduate from XLRI Jamshedpur, Mayank Jha joined TAS early on in his career. From interning with Tata Capital to working as a manager in Tata Chemicals, he’s worked across the board, ultimately coming to becoming the Chief of Staff to the Chairman of Trent.
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Mayank takes us through his journey with TAS, giving us insights into the different roles that he has held, including that of a category manager, and how he was responsible for designing the overall brand architecture of new projects that he worked on. He delves deep into how retail chains plan their stores and the thought that is put behind their overall personality. He talks about what Fast Fashion is, and how e-commerce is affecting the retail industry. He further explains how pop culture affects fashion trends.
He talks about how his formative years at BITS Pilani helped him steer his career. Finally, he talks about his role as a Chief of Staff to the Chairman, telling us in detail what it entails, and how taking up such a role early on in his career has benefitted him. From project management to assisting the chairman, he talks about the responsibilities that come with his position. This, and a lot more in today’s episode of InsideIIM’s Career Podcast with TAS officer Mayank Jha of Trent Ltd.
Tell us in the comment section below what you find interesting about the consumer and retail space.
#TAS #CareerPodcast #XLRI #MBA #RetailManagement #CategoryManagement
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