CPG or FMCG industry produces lot of data. But many retailers do not make use of the huge amount of data that gets generated. Given that large amount of data, both small and large retailers can use data for better decision making
These are few areas where data can be used
1- Demand Forecasting
2- Assortment analytics
3- Personalized Recommendation
4- Product Pricing
5- Cross Selling/Upselling
6- Product development
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