Gen Zers have a spending power of over $140 billion, and it’s driving the frenzy of retailers and brands trying to win their dollars

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It’s no secret that the retail industry went through a shakeup in the last decade.
The 2010s alone saw the closure and bankruptcy of many iconic brick-and-mortar stores, including the once-beloved Henri Bendel, Payless Shoesource, Sports Authority, (briefly)…
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