This startup wants to help retailers like Toys R Us, Macy’s, and Lowe’s revamp their store experience — and it’s raised $88.5 million to do it

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Stores might be closing in droves, but brick-and-mortar retail isn’t dead. B8ta, an experiential retail concept that focuses on refining the in-store experience, is a testament to that. The tech-powered startup founded in 2015 uses software and analytics to c…
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